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The creative entrepreneurs' checklist to building a successful sustainable business

Creative entrepreneurship can be a challenging pursuit because it involves developing innovative product designs that can set your business apart in the marketplace. More than just a good business idea, creative entrepreneurship requires one to consider the environmental and social impacts of one’s business.

According to Santander Trade Portal, German consumers are among the most demanding in the world. Some consumers are willing to pay more for a better quality product1Since environmental awareness is common in Germany, consumers are increasingly looking for high quality products and services that are not only innovative but also sustainable. In the current business landscape, sustainability has become an essential consideration for companies of various sectors, whether they are small-scale or large-scale. By prioritising sustainability into your business strategy, you not only participate in addressing the environmental and social challenges, but you also can cut down on costs, increase profitability and provide opportunities for innovation. As a creative entrepreneur, whether you are just starting out or looking to grow your existing business, this checklist will provide you with some valuable insights and practical tips to help you succeed in your business.

1. Start small and build from there

Building a sustainable business is not a small feat. It requires a great deal of time, effort, skills and resources. But once you accomplish it, it can be acknowledged as an impressive achievement. Startups that try to scale too quickly without a solid foundation, a defined purpose or sufficient resources can end up in losses. Aggressive growth can put a strain on the company’s resources, operations and customer service, leading to quality issues and increased expenditure. Entrepreneurs, therefore, are advised to carefully evaluate potential risks and challenges, such as market shifts, supply chain disruptions or regulatory changes. In the reverse case scenario, such risks can lead to unexpected expenses, resulting in financial losses for the company. Therefore, focus on a few key areas that are most important to your customers and the business.  By implementing some foundational sustainable practices, such as reducing waste, using energy-efficient equipment or sourcing materials from sustainable suppliers, you can build a solid framework for your sustainability initiatives and gradually expand your business over time.

2. Reduce waste and use sustainable materials and suppliers

As an entrepreneur, if you ensure that the product line combines ecological and economic benefits along the entire supply chain,  you will demonstrate a commitment to sustainability and potentially attract environmentally conscious customers. For a startup business, it is quite  easy to incorporate the principles of sustainability at the foundation level. Big companies too have understood the need to transition to sustainable practices and are proving that the switch is beneficial to the environment and economically viable. Let’s take an example - The BMW group is popular the world over, and the demand for the vehicles is only rising every year. The key to the BMW group’s success is its ability to consistently commit to circularity while innovating in design. Raw materials are procured in a responsible way, processed carbon-free, or at least low in carbon and highly recyclable. The vehicles are made from up to 30 per cent recycled and reused materials on average 2.

So you might choose to use recycled or biodegradable materials instead of non-recyclable plastics or materials that require significant energy to produce. The raw materials can be procured or produced locally to avoid long supply chains. Sustainable materials can be produced using renewable energy sources or in a closed-loop system that minimizes waste and pollution. Selecting sustainable suppliers involves partnering with suppliers who share your commitment to the environment and the planet. This means that the suppliers should be using materials and practices that reduce their environmental impact or have achieved certification from a recognized sustainability standards organization. It is imperative to look for energy-efficient solutions such as LED lighting, programmable thermostats and smart building systems to reduce energy consumption. You may also measure your environmental and social impact by using data and analytics so that you can identify areas for improvement and track progress over time.

3. Positive Customer Experience

It is critically important to understand what your customers need as they keep evolving over time. This will help you innovate and build your products accordingly. Personalizing interactions with customers or tailoring recommendations to their preferences is a positive business strategy but timely and helpful responses to their inquiries or complaints will help you earn their trust and create customer loyalty and lead to long-term partnerships. This includes providing clear and concise information about products, services and pricing for better clarity and transparency.

4. Engaging with consumers

You need to consider your consumers as your community as it can have numerous benefits for your business. By building strong relationships with your community, you can create a positive reputation for your business, attract customers who value community engagement and social responsibility. Volunteering or sponsoring local events and supporting local charities can potentially create new business opportunities.

5. Employee Empowerment

Your employees are a valuable resource in making your business sustainable. You may begin by educating them about the importance of circularity in business and how if they contribute to the business’ sustainability efforts, the company would experience financial profitability. Share your goals and encourage them to share their own ideas and suggestions that you may not have considered. Provide them with the resources and support they need to implement sustainable practices in their work.

6. Well-defined processes

Well-defined processes can help you streamline your operations, improve efficiency and reduce errors or mistakes.  When you have clear processes in place, you can ensure that your business operates consistently and reliably, that is , the quality of products and services must not be compromised. This can help you build a strong brand image and foster customer loyalty. Having clear processes can help ensure that everyone within the company knows their responsibilities and is accountable for their actions. It will also help you scale your business with ease without having to sacrifice quality or efficiency. One of the benefits of having well-defined processes is that it will help you adapt to the changing trends in industry.

Building a successful and sustainable business requires careful planning, strategic thinking and a commitment to making a positive impact. As a creative entrepreneur, the most important aspect of building a sustainable business is to create a culture of value and integrity in oneself and everyone in the organization. In conclusion, integrity is crucial to building a sustainable business. It is important to ensure that your business decisions align with your values and culture, rather than simply following what others are doing. By staying true to yourself and your unique spirit, you can create a solid foundation for your business that will stand the test of time.


  1. Santander trade portal helps companies manage global shipments and currency exchange. It includes market reports, import and export databases and details of trade shows. (
  2. BMW group is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. (
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